Content creation can be a hassle! As a business owner, the last thing you need to be worrying about is trying to maintain socials and taking selfies to boost your engagement! Well, we have some nifty tips and tricks to really get you started on creating content for Linkedin that will make your profile the go-to place in your Industry!
Okay, this sounds like a long-winded way to get around making content, but stay with me!
Blogging is great for Search Engine Optimisation (SEO). These can be long-form Articles or Short Blog Posts, Like this one. In fact, this blog post is part of a series related to a Long-Form post we posted. It has a full deep dive into making Linkedin work for you. Click the link below to discover more than just making hot content
[Connections to Contracts: a LinkedIn User Guide]
Blog posts are a great way to start discussions and provide you with opinions on big discussions in your industry. And if you don’t have a blog post, sharing one to your feed with your thoughts attached is a great way to demonstrate your industry knowledge.
Content Creation doesn’t need to be complicated. Share your industry insights, tips, and trends that make your audience go, “Wow!” Give practical advice, innovative solutions, and helpful how-to guides that demonstrate your expertise and establish you as an industry authority. Share success stories, case studies, and real-life examples that inspire and educate your audience. Show them that you understand their challenges and offer valuable solutions. By consistently delivering valuable and informative content, you’ll build trust, credibility, and a loyal following.
“A Picture is worth a thousand words”. Visuals on your posts on Linkedin bring more vibrancy to your feed, it makes people want to stop and engage with your content, which could lead to a potential sale!
Creating content that shares a snapshot of your team in action, working together like a well-oiled machine. Or showcase stunning before-and-after transformations that demonstrate the incredible results your company achieves. Infographics are another fantastic way to visually communicate complex information in a clear and engaging manner, from time-lapses of a building coming to life to interviews with satisfied clients, videos add a dynamic element that truly captures attention and immerses your audience in your construction journey.
When using hashtags while creating content, think about the specific topics and keywords your audience is searching for. Are they interested in #sustainableconstruction, #innovativetechnologies, or #projectmanagement? Research popular hashtags in your industry and incorporate them naturally into your content.
Hashtags also help you join conversations and engage with a broader community. When you use a hashtag, your content becomes part of a larger discussion, allowing you to connect with like-minded professionals and potential clients who share a common interest in the construction industry. This opens up opportunities for networking, collaboration, and knowledge exchange.
Creating captivating content is the key to success on LinkedIn, especially for your company. By implementing a few strategies, you can ensure your content grabs attention and keeps your audience hooked.
If you’re looking to refurb your Linkedin we have a complete guide in our brand new Newsletter coming soon! Signing up below is just the first step to achieving success and bringing in new clients from your Linkedin Page
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The key to getting more out of your marketing is having a plan. Taking time for strategic marketing planning is essential if you want to develop a path toward more growth. Follow these eight steps to create a strategic marketing plan for 2023. And, if you need help with laying out your plan, Agency53 is here to help.
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